TRANSCRIPT OF COOKIECOACH WOZ, TRIAL 1
Time to start: 9:08 am
Time at end: 10:28 am
U = User
CC = CookieCoach
U: Chocolate chip cookies.
CC: I have a recipe for my favorite chocolate
chip cookies ever. It takes an hour and makes
24 cookies. How does that sound?
CC: Hey! It’s CookieCoach, your personal cookie baking assistant and cookie coach. Do you want to get started on baking the best Chocolate Chip Cookies ever?
U: Hey Google, I want to make chocolate chip cookies.
The Hook: With entertaining experiences, the hook is very important in keeping users past the first one or two lines. Because CookieCoach is mostly utility, the first line needs to clearly communicate its purpose.